Local dealerships are often facing a double pinch. The global marketing material doesn’t match the local market situation shot in international metropoles or mountain roads. And there is usually no funding to produce local campaigns.
When SKODA Denmark wanted to activate the World Championship in Ice Hockey sponsorship, they faced a third challenge: it wasn’t possible to shoot cars on ice on location in Denmark.
So, once again, we proved that there is an alternative to the real world without the hurdles and barriers. Our expert designers built the cars in 3D and executed a series of ads setting the cars and not the scenery in focus.
We guess that you will only spot the difference if you really want to. But it was easy for SKODA to see the difference the campaign and the sponsorship made to their sales that more than doubled in the period.