An explainer video is a short, animated video that is used to explain a concept, idea, or service in a simple and entertaining way. They are often used to introduce new products or services, or to make difficult concepts easy to understand for a wider audience. Hide The Zebra has developed an explainer video for Gaiup that shows how their Real-Time LCA plugin can help understand, improve, and document the carbon footprint of building materials, so the new building regulations are met.